What to visit

Deeply rooted in the history and traditions of the area, Bra is also an international reference point for food and wine culture.

In the heart of the Roero and at the gateway to the Langhe, Bra is a town best explored on foot. Its historic centre is home to elegant Baroque architecture, historic buildings, churches and museums, while the surrounding hills provide a beautiful backdrop to the town. 

Not to be missed in Bra

La Zizzola
A symbol of the town, La Zizzola overlooks Bra from the top of the hill and is one of its most distinctive landmarks. Inside, the multimedia exhibition “Casa dei Braidesi” explores the history and identity of Bra.

Piazza Caduti per la Libertà
Located in the heart of the historic centre, the square is surrounded by some of Bra's most representative buildings, including the Town Hall and the Church of Sant'Andrea Apostolo.

Church of Santa Chiara
Designed by architect Bernardo Antonio Vittone, it is one of the finest examples of Piedmontese Baroque architecture in the town. Its distinctive dome and the interplay of light inside are particularly striking.

Palazzo Traversa
One of the town's most distinctive historic buildings, it is now home to the Civic Museum of Archaeology, History and Art, whose collections trace the history of Bra and the surrounding area through the centuries.

Craveri Civic Museum of Natural History
Founded around the collections of the Craveri family, the museum houses natural history collections dedicated to zoology, botany and geology, as well as the scientific explorations of the Craveri brothers.

Sanctuary of the Madonna dei Fiori
An important place of worship in Bra, the sanctuary is associated with the tradition of the miraculous winter blossoming of the wild blackthorn, which still characterises this special place today.

Pollenzo
Just a few kilometres from the centre of Bra, the former Savoy royal estate is part of the Residences of the Royal House of Savoy, recognised as a UNESCO World Heritage Site. Today, Pollenzo is also an important centre for gastronomic culture, home to the University of Gastronomic Sciences and the Wine Bank.

Bra, the home of Slow Food

Bra holds a special place in Italian food culture: Slow Food was founded here, the international movement that promotes good, clean and fair food while supporting local produce, biodiversity and gastronomic traditions. This connection with food is an integral part of the town's identity and can be experienced through its markets, food shops, restaurants and local specialities, starting with the renowned Salsiccia di Bra.

Every two years, the town also hosts Cheese, the international event dedicated to raw-milk cheeses and traditional cheesemaking, organised by Slow Food and the City of Bra and attracting producers and visitors from around the world.